It’s working.
Yes. It’s working. We began a lead generation program over a year ago and it’s working.
We are now able to provide over 250 pre-qualified leads a month (on average) to our franchises.
“Another reason to become a franchise.” says Michael Murray, owner of the Greenville, SC franchise. “Our decision to become a franchise is validated more every day.”
Where Do These Leads Come From?
Well we aren’t buying them.
“We have been working on an organic search engine optimization program.” franchise founder Will Tenney tells us, “This, combined with our alliances with other broker and agency networks, is generating a significant number of leads.”
“Pre-qualified” – What Does That Mean?
Every one of these leads is the result of an inquiry to our network. The person has inquired about HR services, including payroll, workers’ comp, benefits and / or other HR services.
“These are not cold calls.” Kissimmee, FL franchise owner Claudio Mayol tells us. “Some may have forgotten they contacted us but most are at least willing to have a conversation.”
Who Gets These Leads?
The leads are distributed to franchise owners based on geographic location and industry niche appetite.
How Many of These Leads Turn in to Customers?
It’s a little early to tell exact numbers, but the submissions are in process.